In 2022, the Unit Network aims to reach the following milestones & growth targets:
Unit Network is working towards a circulating market valuation of 5–6bn USD by year-end 2022, with a price of 150–175 USD per UNIT token and approximately 400mn USD locked in the UNIT token treasury.
Assuming a PE ratio of 50, and direct Unit Network earnings in exchange fees of 2%, of which 25% feed directly into the UNIT Token Treasury (0.5%), the above valuation of 5–6bn USD will be based on assumed annual earnings of 100 million USD.
With 0.5% earnings that are deposited directly into the UNIT treasury for every exchange that happens on Unit Network, targeting 100 million USD worth of annual earnings requires 20bn USD worth of annual exchange volume on Unit Network in 2022 (or averaging 55 million USD in daily trading volume or 5bn USD per quarter.
In comparison, DEX like UniSwap hit 361bn USD in transaction volume in Q4 2021 and 67k trading markets. This means that Unit Network aims to reach approx. 1% of the market share of UniSwap.
Unit Network operates as a matrix DAO with four focus departments: Marketing (M), Organization (O), Product (P), Sales (S) alongside five Growth Initiatives Conferences (C), Ventures (V), Masters (M), U (University), News (N). Each of the focus teams operates autonomously, and in frequent alignment within and across their focus activities.
Marketing (Unit Network):
Marketing aims to sign up 5 million active users by year-end. This means that on average, each user generates 4,000 USD per year in exchange volume or 20 USD in transaction fees (earnings) for Unit Network (0.5% exchange fee that feeds into UNIT treasury per exchange).
The main driver of SignUps is via Conferences (1.2 million users), Masters (1.2 million users), and Ventures (1.2 million users). Unit News and Unit University, alongside the 60 Industry & City Teams, will contribute the remainder (1.4 million).
By end of February, the Branding team will have launched the Unit Branding v2.0 and the Marketing Analytics Team will have finalized the SEO Keyword & Content Marketing 2022 Roadmap for Unit Network.
Organization (Unit Network):
The Organization team aims to expand to 125–140 core team members by end of the year, which will translate to 25–30 members per CVMUN.
Each core team member will help seed an Industry and/or City Team, and host at least 2 conferences to kickstart the team building for Industry & City Teams.
Product (Unit Network):
Exchange & Staking feature: end of January
Vault feature: end of February
Wallet Self-Custody: beginning of Q2
The Vault feature will decentralize the custody of funds.
Hence the product team is focusing on making this feature available asap.
Next to the main functions on Unit.Network, the Product team will also focus on the release of additional apps to support the growth of the CVMUN and their associated ventures.
Unit Ventures App:
A leaderboard feature to showcase the MOPS metrics per team member will be live by end of February 2022. This will bring real-time transparency to see the performance of core contributors to the 4 metrics: Sign-Ups, Hires, Virality, & Sales.
Unit Masters App:
The app will be ready Q2 for the next Unit Masters batch in March (Cohort 9).
Sales (Unit Network):
Q1/Q2 targets: The focus of the sales team is on closing rounds 7–10 by end of May, closing a total of 19 million USD in additional funds.
For the end of the year 2022, we aim at closing private sales Round 16, leading to a total amount of funds raised to 443 million USD, of which 90% will be locked in the UNIT token treasury.
The UNIT bank token price for Round 16 is 169 USD, which is equivalent to a circulating Market Cap of 5.7bn USD.
Industry & City Teams:
2022 is the year of ramping up 60 Industry & City Teams to different stages, with 6 rounds of funding (total of 280k USD in 6 rounds per Industry & City Teams (round 6 = 110k USD)). Industry & City Teams together raise a minimum of 16.8million USD in funds.
Top 5 Industry & City teams expected to reach round 16 (total amount raised to 36 million USD per team), leading to another 180 million USD in funds.
On average, each Industry & City Team will have organized two conferences in Q2 & Q4, and each Industry & City Team will have on average 8 people (MOPS) functioning by end of Q2, aiming to scale up to 40 team members per Industry & City Team by end of the year 2022.
The first series of Industry & City conferences will be hosted in April, May & June. The second series of conferences will be hosted in September, October, November.
The Unit CVMUN initiatives & team members will support the ramp-up of Industry & City Tokens, with the Unit Organization team leading the tool kit development through a dedicated Industry & City task force.
In addition, seeding teams of Industry & City Teams can participate in the Unit Ventures Launchpad program to support their launch.
Incentive structures for Industry & City Teams are equivalent to the Unit Core Team incentive structure. Unit Core Team members are not part of Industry & City Core Teams. Unit Core Team members can be advisors to Industry & City Teams.
Unit on the Road 2022:
Meet Unit Core Team, and Community at the following events. Reach out to us if you want to co-host events.
January: Crypto Ski Week (St Moritz, Switzerland), DigitalDavos (Online)
February: LoveBurn (Miami, USA), ETHDenver (Denver, USA)
March: Bitcoin Conference (Miami, USA) São Paulo & ETHRio (Rio, Brazil), Kinnernet (Tallinn, Estonia), EthDubai (Dubai, UAE)
April: Paris Blockchain Week (Paris, France), EthAmsterdam (Amsterdam, Paris), AfrikaBurn (CapeTown, SA)
May: EthMilan (Milan, Italy), Permissionless (Palm Beach, USA)
June: Money2020 (Amsterdam, NL), Consensus (Austin, USA), World Economic Forum (Davos, Switzerland)
July: Fintech Week (London, UK), EthCC (Paris, France)
August: EthMexico (Mexico City, Mexico), Burning Man (Black Rock, USA)
September: MCon (Denver, USA)
October: Token2049 (London, UK), Future Blockchain Summit (Dubai, UAE), EthLisbon (Lisbon, Portugal)
November: WebSummit (Lisbon, Portugal)
December: ArtBasel (Miami, USA), EthTaipei (Taipei, Taiwan), World Cup (Doha, Qatar)
What happened last year (2021)?
Read about Unit Highlights 2021 here: https://unitfoundation.medium.com/unit-2021-in-review-f4f8d0bf328
Watch Unit Highlights 2021 video:
Connect with Unit Community on Social Media:
Join the 6 weeks, free blockchain training “Unit Masters — from zero to hero in 6 weeks) here: www.unitmasters.org
CVMUN = Conferences, Ventures, Masters, University, News
DAO = Decentralized Autonomous Organization
DEX = Decentralized Exchange
I&C Teams = Autonomous Industry & City Teams with own tokens and up to 200 founding core team members
MOPS = Marketing, Organization, Product, Sales
PE = price-earnings ratio for valuation using multiples
UNIT = Native Token of Unit Network L1 blockchain built with Substrate
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